Even though we are Canada’s largest city, we get trends late here. While New Yorkers were already overwhelmed by Le Labo’s Santal 33, it was fresh to us. Before niche perfume brands rose to prominence, the Toronto man’s signature scent was either David Off Cool Water or Georgio Armani’s Aqua Di Gio. Anything was an upgrade.
I like many others who are drawn to anything new in the city ventured into Le Labo. And just like everyone else I walked out with the Notorious bottle. Since it didn’t infiltrate the writs and necks of too many people yet, the first year of wearing it felt like I had found my signature scent. I reached the mountain top, perfume/Cologne nirvana!
The allure of Santal 33 quickly became exposed due to the speed of how fast really good things spread nowadays. What used to smell so fresh began to lose its potency. We are now exposed to what New Yorkers were to a year or two earlier. Something that smelled so good got overplayed, like an overshared meme.
Santal 33 on your pulse points became the perfume equivalent of wearing A Canada Goose Jacket in Toronto.
Like a pair of overplayed Yeezy 350s, Santal 33 was everywhere. It became the nouveau Axe body spray for affluent Toronto Bros. What once was fresh and unique has now become homogenized. It’s become an ordinary smell you pick up when taking public transportation. The chances are high you’ll smell it when you head out a date. Santal 33 on your pulse points became the perfume equivalent of wearing A Canada Goose Jacket in Toronto.
As good as something is. When it hits peak popularity, it begins to lose its appeal. We romanticize about finding our signature scent. We want it to be like a trademark James Harden stepback three. But how special can it be when everyone in the damn league is now doing it?
Much like jacking up a three-ball when you can’t shoot, I’ve come to the conclusion the idea of acquiring a signature scent is OVERRATED.
Who’s to say we can’t treat scents like our love for sneakers? Having a rotation instead of relying on just one?
Who’s to say we can’t treat scents like our love for sneakers? Having a rotation instead of relying on just one? Wearing different ones for different occasions. One for the day and night. What you want to wear now for summer might not work as well in the fall. Iconic popular scents such as Santal’s of the world have become the Stan Smiths of perfumes. You can wear it daily, but why limit yourself? Why invest in a big ass bottle when it has the potential to go BASIC in a matter of months?
After removing the shackles of a signature scent I went back onto the open market, Perfume-free agency! I dabbled in short term deals. A bunch of 2-10 ml bottles so I can maximize the versatility of smelling different. The results have been refreshing. One day I can smell like a Jazzclub. Other days I smell like I’m on vacation from the Amalfi coast. There are times when I do miss being like a Santal Thot. But Instead of committing to another large bottle. I just opted for a sample size instead.
We forget that scents are like invisible necklaces, rings, and watches. You’re not married to a particular one if you don’t want to be. You’re allowed to swap one out for another. You’re allowed to mingle.