*Not a sponsored post*
This sounds absurd in 2018, but less than a decade ago, it was still the norm to spend upwards of up to five hundred dollars on new glasses. What many don’t know is the eyeglass industry had been operated by a large monopoly for years. Luxottica based in Italy took a stranglehold on the market share by producing specs for the likes of Gucci, Tom Ford, Chanel and Ralph Lauren. If high fashion doesn’t fancy you, the company also owns brands such as Ray-Ban, Oakley and Persol. They’re even in your local mall as they have stakes in Lenscrafters and Sunglass Hut.
Warby Parker was the first in the industry to challenge the big brother of eyewear by selling their frames online. How did they get people to buy into the idea of purchasing eyewear online? They sent you frames to try on at home with great customer experience and quality frames at a lower price. They even send out a pair of glasses to someone in need for every pair of glasses purchased. Now the startup is valued at a billion dollars themselves and continues to be the leader in the market if you want an alternative to Luxottica branded products.
Since there are now multiple locations in my city, I popped in to try on a few frames and asked a few questions that were answered by the cheerful staff. I then made my order online (you could always purchase in store too). Everything seamless, I got my new specs in a week and have been wearing them since. Purchasing eyewear shouldn’t be difficult. With Warby Parker, it’s as easy as buying a white tee.
When I made my first Warby purchase in 2013, thick black framed glasses were the must have item. Everyone wanted to look like a barista serving almond milk lattes. Fast forward to the present and it seems the trend with eyewear has shifted to having the vibe of a Danish architect with crystal frames. I went with what’s currently trending and purchased the Haskell model in clear crystal. To celebrate my new frames, I did what every menswear blog boy would: TAKE SOME FIT PICS.
Warby Parker was the first to take on the Goliath of the eyewear industry. Ever since they have began selling their frames, the sight of paying a couple of hundred of dollars simply to obtain 20/20 vision has become blurred.