The Secondary Market Isn’t All That Secondary Anymore

Doing it Only For The Gram

Since you run the risk of being called out for wearing the same fit twice, it’s become habitual to cycle through apparel only after a few wears. To recover the cost for the next purchase, you offload your latest purchase on to various resale sites. This has created a bustling secondary market of men’s clothing. If you don’t feel the need to do it for the gram, shopping on these sites significantly lowers the barrier for entry for people who don’t always have the funds to cop the latest and greatest.

Almost new, or barely worn clothing has served its purpose after a fit pic has been taken and uploaded onto social media

Higher Fashion Now Affordable

I can speak for all menswear enthusiasts that you only work your way up, and never down once you make clothing and sneakers your passion. The only problem is the deeper into the fashion game you get, the more expensive things become. Now that streetwear and high fashion are almost identical, it’s become the norm for pieces to already begin selling at exuberant prices. Like any other economically responsible menswear nerd, you hit a certain point in your life where you still loves clothes, but you can’t justify allocating a large chunk of your income to looking fly. While the option to quit collecting clothing entirely was never realistic, the growing secondary market has given me an extended lease on dorking out on clothing.  

Taking Advantage of Thirsty Hypebeasts 

I follow sites like Grailed, eBay, and even Facebook marketplace; always on the hunt to see if I could save a few dollars instead of solely relying on paying retail. I was able to swish a deal of a lifetime: A John Elliott cashmere coat from last season that I passed on due to its price. This gem somehow made its way to my closet for a third of the price. It was at that moment where the secondary market become the primary one for me.

The more we resist the hype train that has derailed so many bank accounts, the more opportunities for some truly great bargains .

The relevance of a new clothing and sneakers  has become increasingly short. We go ape shit crazy when the product finally becomes available, and the fascination quickly fades once we hear of what’s releasing next. Clout chasers will always yearn for the latest and greatest. But the more we resist the hype train that has derailed so many bank accounts, the more opportunities for some truly great bargains.

By purchasing pieces on the secondary market, we are putting life back into clothing 

When you actually browse on the market, there is so much more than hoodies and sneakers being hawked for stupid amounts of cash. There are foundational items, fire collections from seasons ago, vintage stuff  that look like it belongs in some sort of hip museum. The prices for these pieces obviously vary. The newer and less worn they are, the more expensive, but still below retail. It also doesn’t hurt that by purchasing pieces on the secondary market, we are putting life back into clothing. Clothes are meant to be worn, not just photographed. In menswear, when we think of resale, images of box logo’s hoodies, and OFF-WHITE Nike’s being sold for exuberant prices instantly come to mind. But, it’s time we also think of resale as something affordable and worthy of your dollars.

 

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